Chapter 4 - Where The Sources Of Online Money Are For Blogs
Think about this. In sales, it's the number game. Likewise, making money online is the same. The money people see your blog, the chances of making money online is there.
The simple formula for making money online is: “great contents = traffic + conversion = money”
Simply put - Generate traffic with great content and that would equal coverstion into MONEY.
The 6 million dollars question. How do we drive traffic? How do we pull and push visitors to our blog?
What are the traffic push and pull for our blogs? (we shall leave keywords, PPC and SEO out of this chapter for now).
Generally, the four (4) key sources of traffic are -
1. Create direct/organic traffic
2. Buy search engine traffic
3. Lean on networking traffic
4. Indirect Referral traffic
1. Create direct / organic traffic. “Build great contents for your blog and traffic will flow-in”. Content is the ticket to successful traffic pull. Build a blog niched to your chosen audience and traffic will be attracted to pulled in.
Use significant keywords loved by your audience and the search engines will crawl and send traffic to you. Simple write fabulous contents and Google will give you a helping hand.
2. Buy search engine traffic. The words associated with this sort of traffic source include Google Adwords, Pay-Per-Click (PPC), Yahoo Directory Listing, advertising, etc.
My personal experience with Google Adwords (sponsored links) on my website selling teddy bears was an amazement to me. I can never imagine traffic coming to my website in the first couple of hours from all over the world!! A must try and certain, such advertising can deliver. And one can then understand why internet marketing really does have a level playing field with the world market, literally, at your feet.
3. Lean on network traffic. Networking is POWER!!. Get your strategic partner to support and write testimonials about your blog. This brings credibility to your blog.
4. Indirect / Referral Traffic. Here you build links where other blogs are linked back to your blog and promoting yours. Digg, SpicyPage, Mybloglog, del.icio.us, Technorati, FuelMyBlog, Blipoo, Myspace, Squidoo, Bumpzee are some of the sites worth consideration.
These traffic source is instant. Unlike SEO that needs weeks to pull visitors to your blog, Web 2.0 traffic is almost instantaneous. Referral traffic is absolutely free!! What else can one asks for?
These 4 traffic generators have differing monetization strategies as a result of the tactics employed. These strategies will be shared in later chapters as we progress. Do come back and visit.
(Tip: Do you know that visitors coming from the search engines are the ones that would most likely click your Google Adsense ads? Yes. And Web 2.0 traffic are the least likely to click the ads.)
No comments:
Post a Comment